Understanding SEO


In today’s world, it can be assumed that there are rare people who haven’t heard for the term SEO services or SEO Optimization. Although they can sound too expertly, it is possible to explain them in a simple way for ordinary people to easily understand them.

What is SEO?

SEO (the abbreviation for Search Engine Optimization) presents a set of technical processes such as designing, writing, coding, programming and scripting your site in order to better rank on search engines. SEO has the task to ensure through a series of actions that the site gets easier to the pages of Google and other search engines for the previously defined keywords that are directly related to the web site’s content.

SEO Techniques
They can be split into 3 groups: organic, allowed (or white hat) techniques and not-allowed (or black hat) SEO techniques.

Some of the organic techniques are writing quality and relevant content, analyzing keywords and using appropriate keywords in the text (and context), link building, etc.

SEO terminology defines “white hat” as the use of strategies, techniques, and tactics that are directed to people rather than to search engines using the rules and instructions provided by search engines, such as the application of relevant, quality keywords in the text and description of the site, linking to the site from various relevant sources, as well as the creation of quality content directed at visitors to the site.

So-called black hat SEO represents the application of various techniques in order to manipulate the search engines and get the result in a faster way (keyword stuffing or overloading the page and content with the keywords we want to rank, setting up keywords that in no way match the content of the page they are on, then adding text that is not visible to users, but it is visible to search engines as well as page swapping).

How Can It Help You?

A very large percentage of people are searching for something on the Internet constantly every day. But almost 90% of them view only the first or second page of the obtained results. That’s why SEO is important. The goal is to achieve a better search engine optimization with a search engine results page (SERP) and thus get a lot of new visitors.

Is This Work Hard and Expensive?

This isn’t an impossible task, but it requires a lot of work, knowledge of technical issues and tools and patience. It involves working on edits on each page in HTML code, which can take a certain time while tracking the results of your page optimization on search engines. Generally speaking, search engines are updated at least once a month, although some of them do it much more often, so changes can be noticed within 24 hours. In the long run, the cost you can have about optimizing your site is small when compared to what you received with it.

If you know the fact that Google has prescribed over 200 rules and guidelines that every website must fulfill in order to rank well in searches, you will understand why you need to invest your money and time in engagement of some SEO UK company to optimize your site and help you take advantage of all the benefits provided by the Internet.